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When St. John’s Metrobus joined the Air Miles Program, we had to do two things: create awareness and get people to register their m-Cards online. This campaign made it immediately clear that travelling by bus could now take you around the world.


Media included:

  • Transit shelter posters

  • Transit shelter takeovers (transformed into airport departure lounges)

  • Online ads

  • Email

  • Bus wraps

  • Bus ads (the ads looked like overhead bins, making the interior of the bus feel like an airplane)


And we did it all for $10,000. That's right. No need to let a small budget kill a big idea.

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