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This pitch was a lot of fun. First, we travelled to St. John’s to absorb the culture. Then, we drank some beer (serious research). And then, we listened to a great band perform in a little pub on George Street. Their folk music inspired our radio concept, which I also sang for the pitch. While the Liquor Store went with a local, less expensive shop, this campaign remains one of my favourites for its overall tone, visuals and copy. Cheers to the entire team.

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