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I wrote this post six years before the orange dude in the White House started spewing nonsense about the need to say ‘Christmas’ and not ‘Happy Holidays’. This blog post isn’t about that. I can’t stress that enough.

It isn’t about religion, either. God no.


All I’m saying is that if you want to capitalize on the busiest retail season of the year, and if you’re selling Christmas presents to people who buy Christmas presents, it makes sense to acknowledge Christmas.

Heck, say it by name. It’s not Voldemort.

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